Marketing

Digital Marketing Specialist

Ottawa, Ontario   |   Full time


About Us: 

Cyber Defence Corporation [CYDEF] is a Cyber Security company with a patent[s] pending solution that delivers MANAGED Endpoint Detection and Response SAAS.  

We have built a cybersecurity solution [SMARTSentinel] that not only disrupts the pricy EDR industry but most importantly, it enables all organizations no matter their size to access affordable, effective cyber DETECTION.  

Think of us as the smoke detector in your house, while you hope you never have to use it you will sleep better knowing you have one! 


Job role: 

As a digital marketing specialist, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.  

Your #1 job and everyone's job is to make this company a success.


Responsibilities:

  • Maintain and update our website content
  • Manage AdWords and other paid channels
  • Create and post creative for Facebook, Google and YouTube
  • Create and manage email campaigns
  • Maintain customer database
  • Manage digital marketing assets
  • Assist with onsite and off-site events
  • Contribute to the development of the marketing plan
  • Set targets and build strategies to help achieve them
  • Create and test ad copy for operational efficiency
  • Create and optimize landing pages to increase signups
  • Develop and implement campaigns to better lead quality and beat the competition
  • Perform data analysis around web traffic and other key metrics
  • Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
  • Communicate with team members on campaign developments, timelines, and results

Requirements:

  • 3 years of experience in Digital Marketing or a similar position preferred
  • Relevant Bachelor's degree preferred
  • Proven experience building campaign strategies from scratch
  • Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
  • Experience working with data



We thank all applicants for their interest but only those selected for an interview will be contacted.

 

CYDEF is committed to employment equity and welcomes diversity in our workplace in order to better represent our communities. CYDEF does not discriminate on the basis of race, religion, colour, national origin, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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